3 Tips for Better Live Videos

3 Tips for a Better Live Video
Live video is everywhere. Periscope. YouTube. Facebook. It’s clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events.

Some of them are good. They’re well attended, fun to watch, and you feel like you benefited from attending. But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host.

If you’re thinking of hosting a live video event, you don’t want to fall into that latter group! Here’s how to avoid it.
Promote, Promote, Promote
On many platforms, a live video event is just a few clicks away. You can literally plan and host a video in just a few minutes, and an impromptu event can be fun.

But with a little planning, you’ll have a much better turnout. And that planning must include promotion.

Let your private groups know about upcoming events. Email your list. Post a blog. Even consider running paid ads for your upcoming video event if there’s the potential to grow your list or increase your sales.

In short, don’t just throw a party without extending invitations to your friends!
Interact with Your Audience
One of the biggest draws of a live video event is the opportunity to interact with the host. Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask.

Don’t make the mistake of ignoring them. To do so is to say, “You’re not important to me.”

Instead, take the time to chat up the audience, acknowledge their presence, and answer their questions. Even if it takes you out of the flow and you lose your place momentarily, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just a passive viewer.

Remember to check the comments later, too. If your video is available for viewing after the live event is over, encourage the conversation in the comments.

 Repeat What Works

You have a lot of options when it comes to live video. Periscope, YouTube, Facebook, and others all have their place, and I encourage you to try them all. But in the end, you’ll want to concentrate on what’s working.

If your audience loves Facebook but can’t figure out Periscope, it makes no sense to broadcast there. The same goes for length, topic choices, and day and time of broadcast. You’ll want to test all the variables, track your results, and do more of what’s working.

Here’s what you don’t need to worry about when it comes to live video: Perfection.

No one expects you to look like a cover model or to speak like a news reader. In fact, if you do look that perfect, it might actually negatively impact your results, simply because your audience loves to feel connected to you. They know they aren’t perfect, and if you can show off your imperfections, it will help create a stronger connection.



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Making a video

Video – does it matter? YES!

Video – does it matter? YES!
Have you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it?

I’m here to tell you, it’s going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. Clips on social platforms such as Facebook and Twitter enjoy far more engagement than do plain text or even image-based updates. And when it comes to training programs, most people prefer video to text—or at least a combination of the two.

And now with streaming video, this new marketing channel has become even more important.

It lets viewers get to know you better
Your personality and brand shine through in ways written words or pre-recorded videos simply cannot manage
A built-in sense of urgency makes it easy to connect with your action takers
Repurposing video for other channels is easy and super productive
Facebook and other social networks appear to give more weight to it, showing it in more newsfeeds than other post formats

In addition to all of that, video is easy to produce—especially the new streaming services. Simply prop up your smart phone, log into your preferred app and viola! You’re live.

And because it’s a live, streaming video, your viewers likely have less expectation of perfection. For example, with a scripted webinar, they expect a certain polish. But with streaming video, you can get away with a much more lighthearted, go-with-the-flow style. It’s perfect for Q&A sessions, special announcements, group coaching, or anything else where you simply want to connect with your audience, and there’s no agenda.
Don’t Abandon Your Other Marketing Channels
We see this happen a lot—a hot new marketing tool or strategy comes along, and all of a sudden everyone is on board—much to the detriment of his or her tried-and-tested methods.

Remember, you have loyal fans on many platforms: Twitter, Facebook, Snapchat, your blog, even Google+. And these fans won’t always be quick to move to a new site just to stay in touch. You owe it to them to maintain your presence on other social sites as well.

So while Facebook Live (and other streaming video services) definitely matters when it comes to your overall marketing efforts, it’s not the end-all, be-all tool that will outshine all others.
Last word
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Attracting Sponsors for Your Live Event

Attracting Sponsors for Your Event
There are many different places you can locate potential sponsors for your events. You can approach customers, suppliers, complementary businesses, or even corporations to become sponsors for your event.
Know Your Audience 
If you understand your audience, you will be able to plan better events. By knowing your market, you’ll know what they can afford, what types of products and services they’re interested in. You”ll understand how much they’re willing to pay for the event and even what location is best.
 Craft a Compelling Platform 
It’s important that sponsors understand how your relationship with your audience will translate into sales if they sponsor your event. If you can demonstrate relationships with your event attendees, then you can make a more compelling argument about why a sponsorship might offer them a great return on their investment.
Demonstrate High Integrity
No matter where you are in the process of your business or events planning, continue to demonstrate that your business represents high integrity. Remember that anything you do and say, especially online, will always be there. How you deal with customer complaints, how you answer email, and how fast you do what you say you will do are all important when trying to get sponsors.
Plan Your Event Around Sponsorships
Try to focus events around sponsorships. If you can do that, you can almost guarantee that you’ll always have sponsors for every event that you do. If you give sponsors some control over the event in terms of naming or choosing locations, they will be more willing to sponsor future events.
Write a Directed Proposal
Every contact with a potential sponsor should be written for and sent to a specific person. Don’t write just one template and mass send it to many. Instead, write each proposal to a particular sponsor focusing on how the sponsorship will benefit them.

Planning and getting sponsors for your live events go hand-in-hand. Sponsorships can not only add to the bottom line by increasing the revenue on your event, but it can also add to the success of the event itself. The attendees will leave having a bigger and better experience due to the sponsorships. And the sponsors will be happy for having connected with the attendees.

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How to Earn Money Before, During and After Your Live Event

How To Earn Money Before, During and After Your Live Event
The best part of planning and hosting a live event is that you’ll have so many opportunities to earn money.  You can make money on ticket sales, t-shirts and merchandise, books, advanced product sales, and even pre-sale tickets for future events. In addition, you can sell recordings of the event itself to attendees and non-attendees alike.

Making the most of your event’s earning power does take a bit of planning, though.
Collect Leads
Be sure all your promotions are designed to collect leads. You can do so with online webinars, guest blog posts, free reports and other valuable information.
Segment Leads
Separate those who bought tickets from those who did not. You can still market to the people who did not attend the event but who signed up for a free webinar or other resource. These people may be interested in many things leading up to the event as well as after, such as sponsorship, event recordings or other products and services.
Seek Sponsorship
Believe it or not, small and large businesses alike are happy to sponsor a well-planned event. Even smaller events can attract great sponsors. The important thing is to show what you can offer in terms of return on investment. In other words, “what’s in it for them?”
Event Recordings
Both those who attend the event as well as those who did not will enjoy the ability to purchase audio or video recordings. You can sell them less expensively to those who were present, or offer them as an incentive to purchase tickets early. Afterwards, market the recordings to those who weren’t able to attend live.
Workshop Recordings
If your event has workshops with limited seating or which run simultaneously, people will miss some of the workshops in person. Selling mini recordings will solve the problem of some attendees not being able to go a particular workshop.
Checklists, Tools & Premiums
Help attendees and others to get the most out of your event by offering checklists, tools and other additional materials. Even items that just help them remember, such as t-shirts, mugs and pictures sell well.
Follow Up
Don’t stop when the event is done, send follow ups to everyone including those who did and did not attend. Everyone should be sent immediate notification of future events or products and services related to the event.

You can earn money on events long after the venue is cleaned up and the lights have been turned off. In fact, with event recordings you can earn an income from the event years down the road by repurposing the recordings, products and tools in a variety of ways.

If you’re considering hosting an event, why not call me on 07701 351686 to find out how I can help?

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Finding and Hiring Help for Your Live Event

Finding and Hiring Help for Your Live Event
When you make the commitment to have a live event, you’re going to need help. It doesn’t matter if you plan your event in your own home town or if you’re travelling to a faraway location, hiring an event planner and others will save you time, money and headaches. In addition, you can always find people who will volunteer to help in exchange for a free event ticket and other perks.

Before you start asking for volunteers or hiring event planners, it’s important that you understand what your objectives are. Important considerations include what types of equipment will be used, what subjects will be covered at the event, as well as what your budget is. Once you know those things, it’s time to start getting help.

Some of the types of help you might want include:
Personal Assistants
This may be someone who is your Virtual Assistant who is happy to attend the event to help out in person. Usually you will cover their travel, event ticket, and other expenses associated with getting there. If your VA doesn’t want to do it, or can’t, look for someone who has experience helping out at other live events in your market.
Within your audience are people who would love to attend the event but may not be able to afford a ticket. Many times you’ll find people who will be happy to take on tasks such as manning the registration desk, ensuring that guests are comfortable, answering questions or directing traffic in exchange for a free ticket.
Event Planners
A professional event planner is always an important component of putting on a successful live event. Some venues offer a staff planner as part of their event packages but you can also find event planners online and maybe even among people you already know. In general, finding an event planner that lives near or has worked with the location in question is the best choice.
A great thing to consider is having a photographer and videographer on hand to record the event for future promotions. You may even be able to get a discount if you agree to let the photographer make a little money on the side by offering professional headshot packages at a discount to attendees.
Technical Assistance
Don’t forget that you’ll have technical issues and equipment that will need a professional touch. Some event venues have people on staff for that, but do not make assumptions; ensure that you have the right tech assistance there.
Many venues offer choices of menus and food options, but if yours does not then you’ll need to find someone to cater your event. The more you keep your guests comfortable and fed the more you can keep them involved with your event directly. Tip: Don’t feed them heavy foods that make them sleepy.

Hiring people and asking for volunteers for your event should be done early. You’ll be glad you got the extra help. Don’t try to do everything yourself if you want to have a successful live event and have fun too.

I love organising events, they give me huge job satisfaction. I have an excellent portfolio of venues, entertainers, caterers, photographers, florists, printers, and videographers. In fact everything to ensure your live event goes with a bang!

Get in touch if you’d like to discuss how I can help on 07701 351686 or

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Event Planning: Understanding Your Audience

Event Planning: Understanding Your Audience
The first rule of creating products, a new service offering, or of event planning is to understand your event audience. This is true no matter what business or market you are in. You must be connected with the pulse of your event audience to know in advance whether or not they can afford it, want and need what you offer, and can take advantage of the opportunity.

Learning about your audience will also help you overcome many objections such as cost, subject matter, location, and time.
Your Audience’s Budget
If you know your audience well, you’ll know what type of disposable income they have. This allows you to plan and price your event accordingly. Once you know what they can afford, you can create a realistic budget for your event based on your audience’s ability to pay.
The Topics They Care About
Knowing your event audience will help you pick just the right topic and theme for your live, in-person event. Remember, you need to make them want to leave their home to listen to your subject matter.
The People They’d Want to Meet
Aside from meeting you in person, there may be others whom they would really want to meet in person. It’s important for you to know who these people are so that you can invite them to attend as a keynote speaker, or Joint Venture partner for the event.
Locations They’ll Love
Understanding who your audience is also helps you know what locations they’d love to visit. Even though in most cases people don’t see much of the area they’re in when they attend an event, the location still matters. Will it be too cold, too hot, too exotic, too costly? Only knowing your audience well can help you determine which is best.
At the Right Time
The other concern that knowing your audience can help clarify is the time factor. When an event should be held – which time of year, which days of the week or over a weekend – can all be answered by a thorough understanding of your audience.

Knowing your audience will help you overcome any objections they may have to attending an event. Use your knowledge to create an event that they’d want to attend, can afford to attend, and are able to attend. To learn more about your audience, it’s important that you go where they go (online and off), survey them, and listen to what they have to say.

You can study your audience via social media, free in-person meet ups and webinars. Leave no stone unturned to learn more about your audience so that you can put on a live event that is both profitable and fun for all involved, including yourself.

I love organising events. Why not contact me on 07701 351686 to see what I can do for you?

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Tips for Having a Successful Event

Tips for Having a Successful Event
Having a successful event requires a little more work than a webinar or teleseminar but they are much more profitable and fun. For sure, they take a bit of planning, but if you follow these tips you’ll be well on your way.
Have a Clear Objective
Your first need is to have a clear objective. That is the only way you can successfully market it to your audience as well as potential partners and sponsors. People can see when something is well thought out or not.
Find  Partners
A partner (or two or three) can help you pull off a much larger and well attended event than if you did it all alone. The partners should be people who offer complementary products and services to yours rather than direct competitors.
Hire an Event Planner or Virtual Assistant
The cost of an event planner or VA is more than worth it when you consider all the little things that need to be done to ensure your event goes smoothly. Someone who is experienced in these things can actually save you money by helping prevent costly mistakes.
Recruit Volunteers
Once you know that the event is going to happen and you’ve sold a few tickets, it’s time to recruit some volunteers. The best volunteers are those who have signed up for information about your event but for whatever reason cannot afford to go but fit within your demographic.
Market Everywhere
Well, market wherever your audience lives, plays, works and socialises. Your marketing should be directed and specific in order to get a good response. You can have Meetups, webinars, articles, blog posts, and more to promote your event. Everyone involved should be promoting the event with these methods. Also consider advertising your event in the local paper to attract new people who might not find you online.
Collect Leads
During your marketing, find ways to collect leads because the people you market to via email directly are more likely to sign up for your event than people who find your information in other ways. Consider allowing affiliates to market your event too.
Find Sponsors
If you can land a well-known sponsor for your event it will make your event seem even more impressive when you say “sponsored by xyz ” if that company is well known and trusted by your audience.
Choose the Right Venue
One of the most important decisions you’ll make is where your event will occur. Ensure that the space is right for the size of your event. You don’t want people to feel too crowded, or as if they are swallowed up by the venue. You also want the style of the event to fit in with the style your audience has in terms of them worrying about what to wear and how to present themselves.
Get Technical Help
Even if you’re great with technology, monitors, computers, microphones and whatnot you really want someone else to take care of these issues. You want to be a personality at the event, not the technical person because it will take away from some of the fun for you. You’ll have enough to do as it is.
Practice the Performance
Your speech, the order of the talks, the use of the technology and so forth needs to be completed on site at the event location when possible to avoid any issues with lighting, technology or even walking up a step or two to get to the platform. This will make you all look more professional and avoid mishaps.
Test Technology
It’s been mentioned more than once in this list, but that’s how important it is. You should ask speakers to send you a copy of their presentation prior to the event so that if something happens you’ll have a copy, they’ll have a copy, and put a copy in the cloud just in case. But do not assume the internet or the projector will work. Have back up plans.
Allow for Breaks
Don’t forget to put realistic breaks into your event so that your participants do not get too tired or uncomfortable. Even interesting talks can put people to sleep if they are uncomfortable, hungry, or need to use the bathroom.
Ensure the Temperature is Comfortable
A very important component of a successful event is how the environment feels to the participants. You don’t want it to be too cold or too warm in the location. If there is an issue, ask for it to be fixed on behalf of your guests.
Serve Healthy Food
It’s tempting to go crazy and serve heavy food that will shock and awe the participants but you really want them to focus on your message and not their full and possibly sick and over fed stomachs. Give options for different types of people. You can survey the attendees to ensure the food choice fits most people.

Good planning and plenty of forethought will help ensure your event is a huge success. Not only that, but you’ll be able to create a profitable and fun outing for everyone involved.

I have years of experience in organising events and it’s one of my favourite things to do. If you want to wow your clients, and don’t know where to start, call me on 07701 351686 and we can discuss your needs. Or have a look at what else I can do.

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get more traffic

Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience

Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “I need to get more traffic.”

You need traffic to build an email list, make sales, fill your coaching courses, come on your yoga retreats.

So the big question is, where do you get more traffic from?

You could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimisation but unless you have years to build your business (and who does?) then SEO should not be your top choice.

Fortunately you have other options.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

By guest posting on other business owners’ blogs, you can “borrow” some of their traffic.

You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:

Create custom content designed with your host’s unique audience in mind
Provide value with innovative ideas and strategies
Inject your personality so those new to you will instantly connect with you
Offer a compelling reason to click through to your website or blog for more information

Partner Up
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.

Here’s how it works.

You (as the one with the small list) create a compelling, free training course which leads naturally to a low-cost, no-brainer product
Install an affiliate tracking system such as aMember, Infusionsoft or 1Shopping Cart
Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.

This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Get More Traffic by Being Interviewed
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.

Of course, you’re probably not going to appear on the Loose Women or The Graham Norton Show (although that’s not impossible), but there are still plenty of opportunities out there for consultants in every niche.

Look for interview and speaking opportunities on:

Other blogs
Local events
Industry conferences

Start by contacting your colleagues and podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.

Even if you don’t yet have a list of your own, it’s easy (and fun) to get more traffic simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

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Pain Points: What You Must Know About Your Potential Clients

Pain Points: What You Must Know About Your Potential Clients
How well do you know your potential clients?

Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are.

But do you really know what drives her?

We’re not talking about just what she wants (we all want more money and free time). But more importantly, you need to know what her biggest pain points are. Work this out, and you’ll not only be able to service her needs better, but your sales copy will dramatically improve as well.
Identify your own pain
Think about it—if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you. Now imagine you find a VA who not only works with WordPress, but who calmly shares examples of how she’s rescued client websites after such disasters.

She’s clearly addressed your biggest pain point, and you’re sold!

The same is true for your potential clients. Show them you can help them avoid those pain points—or better yet, eliminate them completely—and you’ll forge an instant bond.
Now think about your clients
Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out.

Talk to them. What do they most often ask or complain about?
Listen in on forums, on social media, and other places your audience hangs out. What are they struggling with?
Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles.
Keep an eye on your competition. What pain points are they addressing?

Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your service offerings. If you can help your clients overcome the most painful issues they face—whether it’s a lack of technological knowledge, or no time to do their social media, you’ll instantly become a more valuable resource in your niche.

And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well.

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The Art of Soft Selling: How to Get the Click Without (Really) Asking for It

The Art of Soft Selling: How to Get the Click Without (Really) Asking for It
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. Let me tell you about the art of soft selling. Because by taking a more subtle approach, you might find that you generate more interest—and potentially more sales.
Stories Sell
One effective way to entice readers to click through to your sales page is with stories. These can be your stories or those of other people, with the goal of helping your readers to see themselves in the same situation.

Did you help a client turn her chaotic household into a calm oasis with better organisational skills? Her story on your sales page will get more clicks than all the yellow highlight you can buy.

What about that time you binned your entire business plan and started again because you simply weren’t passionate about your work? Your potential clients will be anxious to learn more, and will click through without even being asked.

Stories are powerful, and you can use them everywhere: in your blog posts, in your emails, on your sales pages, and even in videos and  social media.
Be Genuinely Helpful
Want to build a reputation as the go-to person in your niche? All it takes is to help people. Answer questions on social media, volunteer to speak to groups who need your advice, write blogs that address the most common issues your readers face.

By volunteering your time and knowledge, you’ll attract a wide audience of potential customers who may need your services in the future. Who will they turn to? That very helpful person who went out of her way to offer assistance in the past.

Now I’m not saying you have to give away all your valuable time. But if you really want to show off your expertise, you can’t do better than a little volunteer work. Not only will you make an impression with the person you help. But chances are she’ll share with her friends as well, further expanding your audience.

Of course this doesn’t mean that there is no place in your business for a strong call to action. “Click here to buy” and “Learn more” are still useful (and even necessary) on sales and opt-in pages. The key is to know when to make a subtle offer, and when to offer a bit more hand holding. The art of soft selling isn’t an easy one to learn. But with a bit of practise it will become evident when to employ it and when to go in harder.

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