Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “I need to get more traffic.”
You need traffic to build an email list, make sales, fill your coaching courses, come on your yoga retreats.
So the big question is, where do you get more traffic from?
You could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimisation but unless you have years to build your business (and who does?) then SEO should not be your top choice.
Fortunately you have other options.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other business owners’ blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind
- Provide value with innovative ideas and strategies
- Inject your personality so those new to you will instantly connect with you
- Offer a compelling reason to click through to your website or blog for more information
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.
Here’s how it works.
- You (as the one with the small list) create a compelling, free training course which leads naturally to a low-cost, no-brainer product
- Install an affiliate tracking system such as aMember, Infusionsoft or 1Shopping Cart
- Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Get More Traffic by Being Interviewed
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Loose Women or The Graham Norton Show (although that’s not impossible), but there are still plenty of opportunities out there for consultants in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Local events
- Industry conferences
Start by contacting your colleagues and podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to get more traffic simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
Liked this and want more? Sign up to my newsletter, it’s only once a month and you can unsubscribe at any time